Mai Theory is One of My Favourite Fashion Brands – Here’s Why…

Mai Theory is One of My Favourite Fashion Brands – Here’s Why…

samanta bullock wheelchair model
London Organic PR
picture by sikandarphotowala

Mai Theory is One of My Favourite Fashion Brands – Here’s Why…

At the London Ethnic Boutique event that I attended recently, I was able to gather with a group of other like-minded people to explore a vast array of different fashion labels. There were so many stands displaying stunning pieces that it was hard to decide which ones I loved the most. But, one of the brands that definitely caught my eye was Mai Theory, or Mai The.o.ry as they’re also known!

Arguably, the main factor which drew me to their stand was the uniqueness of their items. All of their clothing was so gorgeous but was unlike anything I’d seen before. From their floral dresses and denim mini-shorts, to blue-galaxy jackets and sleek crop-tops, they truly cater for everyone. However, their speciality is in sophisticated clothing embroidery, and their standard, quality and designs are how they differ from other brands.

mai theory samanta bullock wheelchair model jacket street look
Makes you happy!

Alongside the clothing, which is absolutely beautiful, they also offer contemporary handmade jewellery. If you’re looking for some jewellery that looks classy for a night out, looks elegant for a family dinner, or is casual enough to wear on a day to day basis, Mai Theory may be the perfect choice.

Plus, all of their items contain a lot of character and authenticity, due to the fact that they do handmake all of it. Moreover, the meaning behind the brand is very endearing, and it forces you to delve in deeper. You see, the meaning of the word Mai relates to clothing and accessories are more than just adornments – they’re things that represent our personality, reflect our beliefs and radiate our inner-being.

So, ultimately, the brand ethos coincides very well with the clothing and jewellery that they produce. When I was there at the stand, taking pictures and speaking to them, I could really sense a family feel; it felt like Mai

mai theory samanta bullock wheelchair model jacket street look
Sparkle everywhere. Let’s shine!

Theory truly cared about the people that showed interest in their products, and felt proud when people adorned them.

At the end of the event, I was left feeling full of energy and excitement, just because I have such a strong passion for fashion. I’m so, so glad I discovered Mai Theory, and they’re a brand that I want to invest more time and effort into. Now, if you want to check out their range of clothing and jewellery, then you can either visit their site, or check out their Instagram page (both links will be below).

Website: [insert]

Instagram: [Instagram]

Mik Scarlet Interview on Fashion for Wheelchair Users

Mik Scarlet Interview on Fashion for Wheelchair Users

Hi friends.

mik scarlet interview samanta bullock wheelchair user clothes
Mik Scarlet

I really enjoyed talking fashion with fellow Parallel London ambassador Mik Scarlet.  We share thoughts on the best clothes for wheelchair users and Mik talks in a very honest and humorous way about his views on the fashion industry. He gives an insight into his choice of clothes and you may be surprised.  Take a look at the video. Thank you to Parallel London for the use of your meeting room for this interview.

Love Sam x

Peter Twiss Fashion Show at Fashions Finest – Vlog of a Wheelchair User

Peter Twiss Fashion Show at Fashions Finest – Vlog of a Wheelchair User

Hi guys.

This time I modelled for Peter Twiss at Fashions Finest during London Fashion Week. I made a vlog of the day and I hope you like it. Come with me to see all the backstage.

Love Sam x

Samanta bullock wheelchair model fashions finest peter twiss
Samanta Bullock at Fashions Finest with Peter Twiss
Samanta bullock wheelchair model fashions finest peter twiss
Fashions Finest / Peter Twiss – Hair Time
Fashion & Disability an Open Letter

Fashion & Disability an Open Letter

In 2018, it is not enough to have simply survived life’s obstacles – or even to thrive despite them. For me, as a paraplegic model, ambassador, parathlete, wife, and woman, to live my best life is to embrace my challenges.

Everyday, I accept myself. My legs, though at times I dislike them, are mine; though I don’t see them represented or reflected in the magazines and stores I browse in, they are here to stay. I’ve learned to love my body for all that it is. But still in 2018, and despite great progress towards diversity, it feels that there is much to be done to convince fashion to respect bodies like mine.

There are people like me all over the world growing up without any reference to their part or place in society; without seeing others, like themselves, living a full and fulfilling life. Still, it is as though having a disability is to be invisible – to have the full spectrum of who you are and who you could potentially become, ignored.

Beyond navigating the stigma, misconceptions, prejudice and doubts about what I, as a disabled person can achieve, I am working passionately to make sure that I see myself represented

samanta bullock wheelchair model abled body young
Before my accident – Samanta Bullock 1992

in my industry. I challenge myself to work fearlessly in fashion, so that others like me feel confident that they can not just survive their own obstacles, but thrive and embrace them too.

I want to make the industry I’ve worked in for 30 years, more inclusive. My drive comes from my experience growing up, working as a model in Brazil; having my accident and then feeling like my dreams had been taken away from me. This stage in my life lead me to the next – to becoming number one tennis champion in Brazil; to being signed to a modelling agency, representing top brands like the BBC and Toyota; and to featuring on the runways at London Fashion Week. Now, I’m channelling my passions towards making a difference – towards an industry that embraces and celebrates disabled bodies.

I want the next generation of disabled children and adults to see people just like them, working in all aspects of the fashion industry. I want to see disabled designers, stylists, makeup artists and photographers involved in major brands and fashion shows. In fashion’s future, there’s a place for blind and partially sighted people, deaf people, people in wheelchairs, people with learning disabilities – disabled people who have all sorts of abilities.

designer louise linderoth wheelchair model samanta bullock
Picture by Pavzo with Louise Linderoth at London Scouts LFW

I would like to work with all stakeholders in the industry to make fashion reflect society more accurately, and to create an environment wherein everybody feels welcome. In 2018, yes we have the likes of Tommy Hilfiger, River Island and ASOS to admire for their work towards this change; we have models like Kelly Knox and Madeline Stuart to inspire a new generation of models. But in 2018 I would like to see the leadership of these brands and power of these people’s stories motivating the entire fashion industry.


In 2018 it is not enough to leave the weight of inclusion on the shoulders of a few key players. Inclusion is about surviving and thriving together, embracing each other. Inclusion is about everybody – including you.