Samanta Bullock Fashions Finest Diversity & Fashion Panel

Launch of Samanta Bullock’s clothing line – ‘SB’

A fashion brand designing comfortable and stylish garments adapted to wheelchair users

A year ago, Samanta Bullock, found herself wondering what was the point of having more disabled models if there are no designers making clothes for them to wear? The wheelchair model took the matter in her own hands and started the project of a high-end, sustainable and inclusive clothing brand.

The main purpose of the line is to dress people for the seating position, the items are 

designed to be comfortable and useful as well as nice looking for both seating and standing positions. According to Samanta: “It’s not about being disabled or wheelchair user, it’s about to be beautiful and comfortable while you are in the seating position”.

Samanta decided on collaborating with different designers around the world to create a variety of collections for her customers. The brands she partnered up with are Rua Luja, London Organic, Bekoffee, Caroline, Gunda Hafner, Peter Twiss, Contessina London and Amaella.

Sustainability was equally important for her, so each garment is sustainable in its own way depending on the designer in order to embrace each one’s creativity. The whole creation process also let a central spot for inclusivity, which is, in fact, part of the social side of the sustainable process. The goal here is to be part of the slow fashion movement and to teach consumers that they need to invest in quality pieces that last for a while instead of quantity.

Launching two collections a year, the fashion line is only womenswear for now but the plan is to move on to menswear next year.

The London-based clothing line will be available worldwide from the 15th of June on the online shop at: https://samantabullock.com. A few of the pieces will also be in physical stores. 

Join the conversation on Samanta’s social media channels to learn more about her projects and to enjoy some fashion tips. Feel free to share with us any ideas, opinions, needs, and wants you have for the clothing line.

SAmanta Bullock ParaPanAm 2007 Silver Medal

Do you think the Paralympic and Olympic games need to merge?

I have wanted to broach this subject for a very long time. As you may know, I am a former wheelchair tennis player, having won a silver medal at the ParaPan Am Games in Rio de Janeiro in 2007 with my partner Rejane Candida, playing doubles.

Runway catwaklk Wheelchair model Samanta Bullock fighting for Inclusion. NYFW
Wheelchair model Samanta Bullock fighting for Inclusion. NYFW @Vinnette Grant

I have since become heavily involved as an activist for inclusion within the fashion industry – and will soon be launching my own accessible clothing brand, as well as giving frequent talks at universities, schools and conferences. Alongside this, I am also a Proud Paralympian Leader, working in collaboration with the Agitos Foundation and the IPC. Together we travel the world inspiring and teaching young athletes about the values and ethos of our movement. It is a beautiful and hugely important programme to be a part of.

Having now worked closely within both sport and fashion, it is evident that the latter has a lot of catching up to do in terms of inclusivity. The other day, I began thinking about a possible collaboration between a Parallel Inclusive Movement and fashion designers, with the hope of bringing more visibility to disabled models. However, it was here that I stopped in my tracks, and asked myself: why would I want to create a separate movement solely for disabled people. This would be entirely counterproductive – because I believe in a society whereby every human being, regardless of ability, race, gender and age, can co exist. This brought me back to the division between the Olympic and Paralympic Games.

samanta bullock wheelchair tennis model ireland
wheelchair tennis

Of course, there is no denying the incredible work the IPC has done for disabled people – everything from the sports we play, to the medals we are awarded, and recognition of the disabled athletes as athletes- and for that I am eternally grateful. However, living in the 21st century world of constant progress and reform, I cannot help but wonder why we need to separate these games in terms of ability? How would we feel about it being separated on the basis of gender or race? Perhaps it is purely a logistical issue? But most things are in some way a logistical issue, and most things can usually be solved. 

wheelchair model samanta bullock pain chronic disabled
Simone Belo- Adriana Chiara Magazine

As you begin asking these questions, it quickly becomes clear that disability is not actually the problem here at all – but instead the way society has taught us to think about it. Like most societal change, the foundations must begin in education. We need to teach children that difference is something to be celebrated, and difference is what makes our world the diverse, exciting place that it is.

I have been a wheelchair user now for twenty six years. I don’t want to be sixty years old and still having to talk about the same issues. The solution is clear and the solution is waiting for us. Let’s make inequality something of yesterday, and not for tomorrow.

tube station NYC samanta bullock wheelchair accessibility

Experiencing NYC in a Wheelchair.

Hi guys, last week was a pretty exciting one! I went to New York for the Voge Fashion Runway show during NY Fashion Week which was such a dream come true for me. I also decided to stay a few extra days to enjoy the city and work in other projects about inclusion, empowerment, etc, in the place that never sleeps.
I wanted to share with you my experience, the amazing collaborationss I did, the places I went to, the Fashion Show and accessibility in the city.

samanta bullock wheelchair model nyfw voge picture nyc
View of the Show

I stayed at Wyndham Garden Chinatown Hotel in Soho, it was very nice and pretty accessible! They have lift to the lobby and wheelchair friendly rooms.

Mariana travelled from Brazil to there to meet me so we could film for the new youtube channel is coming soon called: gowomenplay. She is an entrepreneur with a dream of empowering women and also a great friend of mine. We explored some cute coffee shops and talked about the change we want to bring into the world. I can’t wait for you guys to see it! I also had the pleasure to work again with Kyle and Liam (from the Share Your Stroke of Genius project). I filmed for my Youtube channel and we got some pictures around the city and decided on a few new steps, so there is much exciting content coming up and I know you guys are going to love it!

samanta bullock wheelchair model nyfw voge picture nyc share your stroke of a genius  mariana  china town
Share Your Stroke of a Genius

I travelled all around New York. I went to Times Square where you feel like everything is possible and  I also visited the Statue of Liberty. It was great; the boat that takes you there has a big space for wheelchairs. It is super accessible and I really recommend it! And you cannot go to NYC without going for a roll in Central Park. I must say a big thank you to Junior for being the guide/photographer and friend on this trip.

samanta bullock liberty statue
Statue of Liberty NY

I went to Central Station to take photos and ended up having a great unexpected collaboration with W Magazine!! How crazy is that?!  I can’t wait to see the pictures from this one too.

samanta bullock wheelchair model Collaboration with W Magazine
Collaboration with W Magazine

I crossed the bridge to Brooklyn for a collaboration with GV @gv_bkent and met his producer James @atruthmusik for a podcast with them, it was my first experience in a studio and it was a pleasure to meet him and share experiences. This type of experience are very constructive.

samanta bullock brooklin us james gv recording
Recording with James – GV producer

Let’s talk accessibility! In general the level of accessibility in New York is similar to London, you have some stations that are accessible but others in between that are not.  One thing that I can’t go without saying is that the signage inside the stations is just not great. You may easily get lost in there which is not acceptable. Street crossing is not perfect, one side is accessible but on the other side has a step which makes it very dangerous as also does London.

tube station NYC samanta bullock wheelchair accessibility
Tube station NYC

About the Fashion Show!! I was modelling for Vinnette Grant, I absolutely loved the dress and all the pieces she designed. This fashion show was a part of an event held by Voge Fashion Runway. Thanks to everyone involved. Special thanks to Mariana and Kyle for their friendship and positive thinking in making great changes in the world, Liam Alexander and Junior for the many amazing photos, and to Gunda Hafner, Rua Luja and Caroline London for the amazing outfits I wore on this trip that kept me comfortable and fashionable.

Samanta Bullock Voge Runway NY
Samanta Bullock Voge Runway NY

Now I am moving towards the nexts goals and I hope you are doing the same, nothing can stop you from doing something you love. Work hard and you can accomplish anything! I am putting a vlog on on my youtube channel very soon. Keep tuned. Any questions you might have about accessibility feel free to ask in the comments or on my social media.

woolly samanta bullock wheelchair model bucket list

Woovly- “A wheelchair, modelling and her fun Bucket List!” New Article.

I invite you to check Woovly’s new article called “A wheelchair, modelling and her fun Bucket List!”. A chance to know where I have been and what I have done until now. Get to know the several barriers in modelling and in sports that I had to break through to be where I am today, all the work I have done and as well as the work that is still to be done!
Despite being in a wheelchair for 26 years now, that hasn’t stop me from living my bucket list. At the age of 14 I was convinced about what was my role in this world but my accident changed things for me. I spent some years figuring out my new path, fell in love with tennis, which led me to fall in love with my husband, until I realised nothing could stop me from being who/what I have always wanted to be. A model!

samanta bullock wheelchair model woolly


The article mentions some talks and runways I did in the fashion industry. I have been working hard to achieve inclusion and representation in sports and fashion, giving visibility to the disabled community. I want to thank for the sweet comments left on the article and also to Woovly for helping me spread my mission!

woovly.com is an amazing platform where you can get thousands of bucket list ideas! You can create your own and connect with people with similar interests as you. Even if you have accomplished many things in your bucket list, you are welcome to share it too, there is even a exclusive section for you! 

samanta bullock wheelchair model woolly

A place for people with an “extraordinary enthusiasm towards life” they say. Share your story and be inspired by others, such a positive community to be a part of, don’t you think?

Much Love, Sam.