Meet Gunda Hafner

Meet Gunda Hafner

I am happy to announce that I will be collaborating with the creative and stylish Gunda Hafner. I have been working closely with her for the past year and I am definitely looking forward to future projects by her side. 

Founded in 2016, Gunda Hafner creates individual and unique pieces of garments. The materials used in the products are mainly natural fibres like wool, silk, linen, cotton, yak, alpaca and cashmere. It is important to add that they avoid using plastic, in this way you will feel comfortable as well as good about yourself as you will be contributing to sustainability.

All materials come predominantly from the UK, Austria and Italy, guaranteeing a high quality. 

Gunda Hafner

The purpose is to produce eco-conscious garments by minimising synthetics. Along with this, the line aims to be accessible, simple and clean. 

The style is sporty, current, elegant sophisticated and urban, with the intention of embracing the lifestyle of a modern woman living up to her full potential. 

gunda hafner samanta bullock
Gunda Hafner

Born and raised in Austria, the designer Gunda Hafner graduated from Fashion College Herbstrasse in Vienna. Here she got a lot of knowledge of designing and sewing. She completed her further studies at Central St Martins and Royal College of Fashion in London, where she specialised in garments styling. Now, she works in conjunction with her small team in London.

When giving talks, I have appeared several times wearing her collection, for example at Fashions Finest. I felt it was perfect because myself and the clothes I was wearing were all about fashion and inclusion. 

Pict by Piotropacki

Personally, I believe she is amazing at what she does which is why I usually wear her clothes. She designs specially for people who are in a seating position for a long time and it is super suitable for me and for many other people out there. It is great that she worries about the needs of wheelchair users. Apart from being a professional woman, she has a kind heart. Hafner helps homeless people. These are few of the many reasons why I count on her.

wheelchair model peter twiss fashion show fashions finest london fashion week

Meet Peter Twiss

We are very happy to announce the upcoming collaboration between Peter Twiss and Samanta Bullock. Their collaboration started back in 2018 with a fashion show at Fashions Finest. A great admirer of Peter Twiss’ work, Samanta is thrilled to announce that she is creating an inclusive clothing line with the designer. 

wheelchair model peter twiss fashion show fashions finest london fashion week
Peter Twiss and I

Peter Twiss is a London based women’s wear designer who started his brand back in 2009. A Central Saint Martins and Surrey Institute of Art and Design alumni, Peter gained work experience with Betty Jackson and Sarah Arnett. He also worked as a freelance designer for various London Boutiques before launching his own label.

Twiss designs contemporary and sophisticated clothing for elegant women made of luxury silk. The designer is mainly known for his unique bombers and jackets adapted to modern urban life. 

Having spent most of his childhood in Assam, North East India, he was inspired by Indian tailors to pursue a fashion pathway. Consequently, his signature style is deeply linked to his childhood roots with an important focus on luxury silks. 

wheelchair model samanta bullock pain chronic disabled
Simone Belo- Adriana Chiara Magazine

Sustainability lays at the heart of the company with a careful development process around the salvaging of luxurious silk fabrics. The brand experiments with various techniques established over time, which led to the invention of many unique textures and several bespoke fabrics including his very own silk fur and silk boucle. It also promotes slow fashion and encourages its customers to invest in quality pieces.

samanta Bullock wheelchair model disabled disability coffee
Peter Twiss Jacket

Finally, the designer has helped raise funds to improve education and medical facilities along with bringing water and electricity supplied to a small rural village in Akuman, Nagaland. Twice a year, he returns to Nagaland where he has a studio and manufacturing base. 

My Interview in the Corriere Della Sera- Italian Newspaper in English

My Interview in the Corriere Della Sera- Italian Newspaper in English


Samanta Bullock: “So I create fashion for women in wheelchairs”

The Anglo-Brazilian designer: «We want to feel beautiful even n we are sitting. From the age of 14 I live with pain: it has made me stronger »

His life changed at 14 years. “I was playing with my father’s gun when a shot started.” The most difficult thing was not (just) so much resigned to the new everyday life in a wheelchair. “In the end you can drive, you can play sports, you can go to the cinema.” The hardest thing was to adapt to chronic pain. “It’s a side effect, it doesn’t happen to everyone, but it means that even when you’re at a party, or at dinner or even now on the phone with her, the pain doesn’t leave you,” explains Samanta Bullock as she speaks to us from London, where she now lives for over ten years with her husband Mark.

A future to be archived, one to be built

Samanta is 40 years old, she was born in Osório, Rio Grande do Sul, in the south of Brazil, and up until the accident she was a promising model and a tennis champion: a future to be quickly filed to build another by taking new measures. “I didn’t repeat a particular mantra, I just focused on what I could still do. And I went on like this, one day after another. ” Day after day they have become years. Samanta has resumed playing tennis, representing Brazil in the world from 2003 to 2009 and winning two silver medals in 2007 at the Para Pan Am Games, while in 2012 she participated in the Paralimpic Games opening ceremony. He says: «I learned to use pain to my advantage, whenever it became too aggressive. I turned it into a stimulus to overcome it. If I could still do something, and I could do a lot, I gave myself the rule to do them the best, to become the number 1 ». And it is thanks to the tennis that has known Mark Bullock, her husband for eleven years. “He worked for the Federation, we met in that world.”

After wheelchair tennis, fashion

But this is only Samanta’s second life. The third took on the colors of fashion, from which it seemed cut off forever. “When I was 14, there weren’t many models in wheelchairs … Now it’s easier, in fact it’s almost normal.” Thus began the catwalks in half the world. “And that’s where I got an entrepreneurial idea. Designers don’t think enough about women like me. We need clothes that make you feel beautiful even when you’re sitting. That’s why I thought of launching a line dedicated to every type of woman: inclusive, elegant, sustainable and beautiful ».

Suits for all

Many emerging artists helped her start the business: Rua Luja, London Organic, Bekoffee, Caroline, Gunda Hafner, Peter Twiss, Contessina London and Amelia. From June 15th the clothes can be purchased on the samantabullock.com website. “Our target is high for now, because the line respects the environment, the fabric is certified, we all work in England. I am a vegan and I am very careful about respecting animals. But I want to say that it is not a line for women in wheelchairs: it is good for everyone, with the difference that even from a session you will feel beautiful and comfortable. For now the collection does not contain clothes for leisure or for children, but we are organising ourselves ». Favourite book The Alchemist by Paulo Coelho, movie Eat please, loves of Ryan Murphy, the most beloved Italian city of Naples: «I can’t wait to go back. And how good your ice cream … ».

Meet the team! The SB Shop is coming soon.

Meet the team! The SB Shop is coming soon.

Having been a wheelchair model from an early age, Samanta has always felt frustrated by the lack of luxurious clothing available for disabled people. Working as an advocate for inclusion within the fashion industry, Samanta has decided to join forces with some of the most innovative emerging designers to develop her brand, ‘SB’ – a unique line of clothing based on the principle that “its not about being disabled, but about feeling beautiful and comfortable whilst in the siting position”.

Born in Brazil, Samanta moved to London 10 years ago and has since dedicated her life to improving the lives of people living with disabilities. She hopes that her collection will open people’s minds and hearts.

shop designer Samanta Bullock wheelchair model
Pict by Natasza Siedlarska

“We must be seen to exist” – Samanta Bullock

Meet the team – 8 different designers come together to work in an inclusive way, in partnership with Samanta Bullock. 

Clara Poulantza

Contessina is a family fashion brand established in 1958 in Athens, Greece. Today, the brand is also based in London.  Clara Poulantza is the designer of the collections and founder of Contessina Inclusive, whereas her sister Agi Poulantza-Pamoukoglu is running the head company in Athens. Contessina London and Contessina Inclusive, apart from being a quality fashion brand, it contributes positively to our society, through its socially and environmentally concerned practices.

Amaella was founded in 2016 by two friends Julie Kervadec and Lara Miller, who shared the vision of creating a fashion company with ethical and sustainable values. Amaella produces lingerie classics that are kinder to the skin and the environment, being also better for farmers and their communities.   

Peter Twiss is a London based women’s wear designer who spent much of his childhood in Assam, North East India. Peter draws on inspirations from his childhood roots which are reflected in his collections and provides him with his unique signature style.

Peter has helped raise funds to improve education and medical facilities along with bringing water and electricity supplied to a small rural village in Akuman, Nagaland. He returns to Nagaland twice a year where he has a studio and manufacturing base. 

RUA LUJA design their own signature look designs using high quality fabrics that are carefully considered from local businesses.  Each garment is made with exquisite fabrics and hand-crafted details of skill and sophistication. All garments are made in their small studio in the UK.

Nasim Rua Luja from a young age, had a dream of sharing this love of turning beautiful fabrics into elegant dresses to show off to the world. 

Saumen Kar

The London Organic Beauty shop sells a range of natural organic skincare products that have been developed only by using the purest ingredients. They don’t contain any parabens, sulfates, preservatives or artificial chemical carcinogens that have been shown to lead to cancer and long-term health issues. The organic lotions and treatments that they sell nourish the skin to a healthy, beautiful you.

Fernando Duarte

BeKoffee is a project that aims to take advantage of spent coffee grounds to produce composites that are used as raw material to manufacture decorative and personal pieces. The Bekoffee pieces are handmade, have a slight coffee aroma and have a unique design, inspired both by nature and human activity. 

Carola Del Celo

Created by an Italian Designer Carola Del Celo and produced in the UK, Caroline London is the newest revolutionary concept brand designed to give you greater freedom to express yourself and to dress in a distinctive and ever-changing way.

It’s all about two-part garments, using a multitude of styles and fabrics that can be mixed and matched with colourful designer zips by YKK to create your own unique look.

Gunda Hafner

Gunda Hafner was founded in 2016. Their personal experience with intolerances made them aware of the importance of products used in everyday life, particularly garments. In order to create individual and unique pieces, they work with natural fibres like wool, silk, linen, cotton, yak, alpaca and cashmere depending on the season. It avoids the use of plastic. The style is sporty, current, elegant, sophisticated and urban. The line aims to be accessible, refreshing and uncomplicated, yet clean and versatile.