Organic cotton Amaella - Lingerie for all. Samanta Bullock

Meet Amaella

Amaella Lingerie Samanta bullock
Amaella Lingerie

Here at Samanta Bullock, we are happily announcing our new partnership with the ethical lingerie brand AmaElla. Adding another side to their big social impact, AmaElla will now focus more closely on inclusivity with this new line we are designing. Together, we hope to raise awareness on inclusivity. We want to work together to  make the fashion industry a more accepting space for people with different bodies including people of colour. AmaElla started back in 2016, it is the product of an entrepreneurial appetite and an eye-opening volunteering experience in Madagascar. Conscious of the responsibility of fashion on water pollution, the two ladies wanted to have a different impact. With shared values and visions, they decided on launching a fashion business that would pursue the ethical goals they set for themselves. This idea of organic cotton lingerie that would be ethical had been in their minds for some time, and it felt evident that they could do something in that field.  

Pict by Ana Karine Neves

The social impact was crucial for the founders, they set themselves a mission of encouraging ethical practices in the fashion industry by being part of the slow fashion movement. Contrasting with the quick paced environment of fast fashion brands, they produce clothes on demand, really wanted timeless pieces. Although this means you might have to wait a bit more for your order, it also means you have the peace of mind of knowing you took an ethically conscious decision.

The clothing line fights against pollution, make sure your health is not put at risk and that cotton farmers have a better life while making you feel confident and pretty in delicate lingerie. The production involves ethical fashion manufacturers in the UK and in Portugal, in which women are paid fairly and have respectful working conditions. The pieces are made from certified organically produced cotton. They are long lasting and made of quality materials.

Pict by Ana Karine Neves

“Samanta is so inspiring and admirable! We deeply share her values and wanted to join her in a mission to make Fashion more inclusive. Her optimistic approach is the perfect opportunity for us to do something about an industry that fails to understand the challenges wheelchair people face everyday.”


Meet Gunda Hafner

Meet Gunda Hafner

I am happy to announce that I will be collaborating with the creative and stylish Gunda Hafner. I have been working closely with her for the past year and I am definitely looking forward to future projects by her side. 

Founded in 2016, Gunda Hafner creates individual and unique pieces of garments. The materials used in the products are mainly natural fibres like wool, silk, linen, cotton, yak, alpaca and cashmere. It is important to add that they avoid using plastic, in this way you will feel comfortable as well as good about yourself as you will be contributing to sustainability.

All materials come predominantly from the UK, Austria and Italy, guaranteeing a high quality. 

Gunda Hafner

The purpose is to produce eco-conscious garments by minimising synthetics. Along with this, the line aims to be accessible, simple and clean. 

The style is sporty, current, elegant sophisticated and urban, with the intention of embracing the lifestyle of a modern woman living up to her full potential. 

gunda hafner samanta bullock
Gunda Hafner

Born and raised in Austria, the designer Gunda Hafner graduated from Fashion College Herbstrasse in Vienna. Here she got a lot of knowledge of designing and sewing. She completed her further studies at Central St Martins and Royal College of Fashion in London, where she specialised in garments styling. Now, she works in conjunction with her small team in London.

When giving talks, I have appeared several times wearing her collection, for example at Fashions Finest. I felt it was perfect because myself and the clothes I was wearing were all about fashion and inclusion. 

Pict by Piotropacki

Personally, I believe she is amazing at what she does which is why I usually wear her clothes. She designs specially for people who are in a seating position for a long time and it is super suitable for me and for many other people out there. It is great that she worries about the needs of wheelchair users. Apart from being a professional woman, she has a kind heart. Hafner helps homeless people. These are few of the many reasons why I count on her.

wheelchair model peter twiss fashion show fashions finest london fashion week

Meet Peter Twiss

We are very happy to announce the upcoming collaboration between Peter Twiss and Samanta Bullock. Their collaboration started back in 2018 with a fashion show at Fashions Finest. A great admirer of Peter Twiss’ work, Samanta is thrilled to announce that she is creating an inclusive clothing line with the designer. 

wheelchair model peter twiss fashion show fashions finest london fashion week
Peter Twiss and I

Peter Twiss is a London based women’s wear designer who started his brand back in 2009. A Central Saint Martins and Surrey Institute of Art and Design alumni, Peter gained work experience with Betty Jackson and Sarah Arnett. He also worked as a freelance designer for various London Boutiques before launching his own label.

Twiss designs contemporary and sophisticated clothing for elegant women made of luxury silk. The designer is mainly known for his unique bombers and jackets adapted to modern urban life. 

Having spent most of his childhood in Assam, North East India, he was inspired by Indian tailors to pursue a fashion pathway. Consequently, his signature style is deeply linked to his childhood roots with an important focus on luxury silks. 

wheelchair model samanta bullock pain chronic disabled
Simone Belo- Adriana Chiara Magazine

Sustainability lays at the heart of the company with a careful development process around the salvaging of luxurious silk fabrics. The brand experiments with various techniques established over time, which led to the invention of many unique textures and several bespoke fabrics including his very own silk fur and silk boucle. It also promotes slow fashion and encourages its customers to invest in quality pieces.

samanta Bullock wheelchair model disabled disability coffee
Peter Twiss Jacket

Finally, the designer has helped raise funds to improve education and medical facilities along with bringing water and electricity supplied to a small rural village in Akuman, Nagaland. Twice a year, he returns to Nagaland where he has a studio and manufacturing base. 

My Interview in the Corriere Della Sera- Italian Newspaper in English

My Interview in the Corriere Della Sera- Italian Newspaper in English


Samanta Bullock: “So I create fashion for women in wheelchairs”

The Anglo-Brazilian designer: «We want to feel beautiful even n we are sitting. From the age of 14 I live with pain: it has made me stronger »

His life changed at 14 years. “I was playing with my father’s gun when a shot started.” The most difficult thing was not (just) so much resigned to the new everyday life in a wheelchair. “In the end you can drive, you can play sports, you can go to the cinema.” The hardest thing was to adapt to chronic pain. “It’s a side effect, it doesn’t happen to everyone, but it means that even when you’re at a party, or at dinner or even now on the phone with her, the pain doesn’t leave you,” explains Samanta Bullock as she speaks to us from London, where she now lives for over ten years with her husband Mark.

A future to be archived, one to be built

Samanta is 40 years old, she was born in Osório, Rio Grande do Sul, in the south of Brazil, and up until the accident she was a promising model and a tennis champion: a future to be quickly filed to build another by taking new measures. “I didn’t repeat a particular mantra, I just focused on what I could still do. And I went on like this, one day after another. ” Day after day they have become years. Samanta has resumed playing tennis, representing Brazil in the world from 2003 to 2009 and winning two silver medals in 2007 at the Para Pan Am Games, while in 2012 she participated in the Paralimpic Games opening ceremony. He says: «I learned to use pain to my advantage, whenever it became too aggressive. I turned it into a stimulus to overcome it. If I could still do something, and I could do a lot, I gave myself the rule to do them the best, to become the number 1 ». And it is thanks to the tennis that has known Mark Bullock, her husband for eleven years. “He worked for the Federation, we met in that world.”

After wheelchair tennis, fashion

But this is only Samanta’s second life. The third took on the colors of fashion, from which it seemed cut off forever. “When I was 14, there weren’t many models in wheelchairs … Now it’s easier, in fact it’s almost normal.” Thus began the catwalks in half the world. “And that’s where I got an entrepreneurial idea. Designers don’t think enough about women like me. We need clothes that make you feel beautiful even when you’re sitting. That’s why I thought of launching a line dedicated to every type of woman: inclusive, elegant, sustainable and beautiful ».

Suits for all

Many emerging artists helped her start the business: Rua Luja, London Organic, Bekoffee, Caroline, Gunda Hafner, Peter Twiss, Contessina London and Amelia. From June 15th the clothes can be purchased on the samantabullock.com website. “Our target is high for now, because the line respects the environment, the fabric is certified, we all work in England. I am a vegan and I am very careful about respecting animals. But I want to say that it is not a line for women in wheelchairs: it is good for everyone, with the difference that even from a session you will feel beautiful and comfortable. For now the collection does not contain clothes for leisure or for children, but we are organising ourselves ». Favourite book The Alchemist by Paulo Coelho, movie Eat please, loves of Ryan Murphy, the most beloved Italian city of Naples: «I can’t wait to go back. And how good your ice cream … ».