Here at Samanta Bullock, we are happily announcing our new partnership with the ethical lingerie brand AmaElla. Adding another side to their big social impact, AmaElla will now focus more closely on inclusivity with this new line we are designing. Together, we hope to raise awareness on inclusivity. We want to work together to make the fashion industry a more accepting space for people with different bodies including people of colour. AmaElla started back in 2016, it is the product of an entrepreneurial appetite and an eye-opening volunteering experience in Madagascar. Conscious of the responsibility of fashion on water pollution, the two ladies wanted to have a different impact. With shared values and visions, they decided on launching a fashion business that would pursue the ethical goals they set for themselves. This idea of organic cotton lingerie that would be ethical had been in their minds for some time, and it felt evident that they could do something in that field.
The social impact was crucial for the founders, they set themselves a mission of encouraging ethical practices in the fashion industry by being part of the slow fashion movement. Contrasting with the quick paced environment of fast fashion brands, they produce clothes on demand, really wanted timeless pieces. Although this means you might have to wait a bit more for your order, it also means you have the peace of mind of knowing you took an ethically conscious decision.
The clothing line fights against pollution, make sure your health is not put at risk and that cotton farmers have a better life while making you feel confident and pretty in delicate lingerie. The production involves ethical fashion manufacturers in the UK and in Portugal, in which women are paid fairly and have respectful working conditions. The pieces are made from certified organically produced cotton. They are long lasting and made of quality materials.
“Samanta is so inspiring and admirable! We deeply share her values and wanted to join her in a mission to make Fashion more inclusive. Her optimistic approach is the perfect opportunity for us to do something about an industry that fails to understand the challenges wheelchair people face everyday.”