Fashion

SB Shop opening London Fashion Week 2020

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SB Shop opening London Fashion Week 2020 with an inclusive & diverse fashion show.

Last Friday to welcome LFW20, we celebrated emerging and sustainable London-based designers with a Catwalk Show and Networking Party with London Organic PR & Cocktails & Conversation at the historic National Liberal Club.
Olivia Broome wearing Auf Augenhoehe and BeKoffee SB Shop London Fashion Week 2020
Olivia Broome wearing Auf Augenhoehe and BeKoffee SB Shop London Fashion Week 2020
Olivia Broome wearing Auf Augenhoehe and BeKoffee necklace.
Jotie Gata-Aura wearing hemp-made blue dress and backpack by Cultiva Clothing
Jotie Gata-Aura wearing hemp-made blue dress and backpack by Cultiva Clothing
Jotie Gata-Aura wearing Cultiva Clothing
Kathleen Humberstone wearing silk cream Peter Twiss dress SB Shop London Fashion Week 2020
Kathleen Humberstone wearing silk cream Peter Twiss dress SB Shop London Fashion Week 2020
Kathleen Humberstone wearing Peter Twiss
Carly Houston wearing Peter Twiss jacket and shirt and Contessina London jewellery at LFW 2020
Carly Houston wearing Peter Twiss jacket and shirt and Contessina London jewellery at LFW 2020
Carly Houston wearing Peter Twiss and Contessina London jewellery

SB Shop had the honour to run the catwalk not only once but twice representing body diversity, which is not always seen in the fashion industry.  Breaking down the barriers of fashion, we believe in equality and an inclusive world. We worked with a variety of “role models” on the runway who included Paralympians, a singer & an actress; each with their individual disabilities. All of them were empowered women representing Samanta Bullock’s vision: Inclusivity and diversity in the fashion industry. Because fashion is for all and representation matters to us.

Asa Marshall wearing tropical bikini by Dear Ocean at London Fashion Week2020 SB Shop
Asa Marshall wearing tropical bikini by Dear Ocean at London Fashion Week2020 SB Shop
Asa Marshall wearing Dear Ocean
Gü Dopran wearing silk green dress by Peter Twiss
Gü Dopran wearing silk green dress by Peter Twiss
Gü Dopran wearing Peter Twiss
Carly Houston wearing front zip floral dress by Rua Luja and Mental jewellery at LFW
Carly Houston wearing front zip floral dress by Rua Luja and Mental jewellery at LFW
Carly Houston wearing Rua Luja and Mental jewellery
Sylvia Mac wearing handmade black dress by Rua Luja and Mental Jewellery at LFW2020 catwalk
Sylvia Mac wearing handmade black dress by Rua Luja and Mental Jewellery at LFW2020 catwalk
Sylvia Mac wearing Rua Luja and Mental Jewellery
Lily Mills wearing mix and match Caroline London jumpsuit at LFW catwalk SB Shop
Lily Mills wearing mix and match Caroline London jumpsuit at LFW catwalk SB Shop
Lily Mills wearing Caroline London
Olivia Broome wearing white shirt and trousers and orange kiomono by Auf Augenhoehe at LFW catwalk
Olivia Broome wearing white shirt and trousers and orange kiomono by Auf Augenhoehe at LFW catwalk
Olivia Broome wearing Auf Augenhoehe

Collaborating with designers all over the world, Samanta Bullock continues to focus on comfort and practicality, such as organic fabrics, items with more practical zippers, waist-high trousers and clothes for all sizes. In this fashion show we featured the following brands: Caroline London, Dear Ocean, BeKoffee (jewellery), Peter Twiss, Amaella Lingerie, Auf Augenhoehe, Paulo Bordhin (jewellery), Mental (jewellery), Cultiva Clothing, Smart Adaptive Clothing, Contessina London (jewellery) and Rua Luja.

A big thank you to our incredible models Olivia Broome, Jotie Gata-Aura, Gü Dopran, Lily Mills, Kathleen Humberstone, Asa Marshall, Carly Houston and Sylvia Mac and the HMUA Renata Sari and Flávia Santonio.

Kathleen Humberstone wearing blue shirt by Smart Adaptive Clothing LFW SB Shop
Kathleen Humberstone wearing blue shirt by Smart Adaptive Clothing LFW SB Shop
Kathleen Humberstone wearing Smart Adaptive Clothing
Gü Dopran wearing adaptive lingerie Amaella at LFW SB Shop
Gü Dopran wearing adaptive lingerie Amaella at LFW SB Shop
Gü Dopran wearing Amaella
Jotie Gata-Aura wearing Smart Adaptive Clothing London Fashion Week2020 SB Shop
Jotie Gata-Aura wearing Smart Adaptive Clothing London Fashion Week2020 SB Shop
Jotie Gata-Aura wearing Smart Adaptive Clothing
Sylvia Mac Love Disfigure wearing white bikini by Dear Ocean at London Fashion Week 2020 SB Shop
Sylvia Mac Love Disfigure wearing white bikini by Dear Ocean at London Fashion Week 2020 SB Shop
Sylvia Mac wearing Dear Ocean
White Mannequal wheelchair mannequin London Organics London Fashion Week SB Shop
Samanta bullock and Kathleen speech at London Fashion Week with Saumen Kar at the middle of the catwalk people around
Samanta Bullock & her team preparing for the show during London Fashion Week
Samanta bullock and @asa_marshal holding hands looking to each other at LFW
a makeup artist putting lipstick at Samanta bullock at lFW backstage she is facing a window with one more model also doing her makeup at the back

Photographs by: Issana Ribeiro, Philip Koh and Aidan CK

Tags: Fashion

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Samanta bullock and Kathleen speech at London Fashion Week with Saumen Kar at the middle of the catwalk people around
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