Our Story

Having been a wheelchair model from an early age, Samanta has always felt frustrated by the lack of luxurious clothing available for disabled people. Working as an advocate for inclusion within the fashion industry, Samanta has decided to join forces with some of the most innovative emerging designers to develop her brand, ‘SB’ – a unique line of clothing based on the principle that “its not about being disabled, but about feeling beautiful and comfortable whilst in the siting position”.

Born in Brazil, Samanta moved to London 10 years ago and has since dedicated her life to improving the lives of people living with disabilities. She hopes that her collection will open people’s minds and hearts.

“We must be seen to exist” – Samanta Bullock

I am honoured to be part of these projects. I do strongly believe in their philosophy and support their message. I hope you can check it out and discover what these great people are doing to change the world.
Parallel London Samanta Bullock runner Wheelchair sport

Parallel London

Samanta Bullock at a coffee shop WheelAir photoshoot


Freedomee logo


Samanta Bullock being filmed at a Proud Paralympian workshop

Agitos Foundation

Fashion Inclusivo

Wheel the world

Wheel the World

Our Ambassadors

Mic Simoes

Samantha Renke SB Shop ambassador

Samantha Renke

Sylvia Mac Love Disfigure Our ambassador

Sylvia Mac – Love Disfigure

Stephanie Thomas

Belly our new ambassador

Belly Palma

Meet The Models

Our Sponsors

We Know You Better!
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