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special olympics Lily Mills wearing SB & Rua Luja Picture Daniela Luquini

Lily Mills wearing SB & Rua Luja
Picture Daniela Luquini


Lily Mills & SB promoting Hidden Disability in Fashion – How can we improve it?

The philosophy behind the SB Shop is to design clothes that are as inclusive as possible and demonstrate that all aspects of the fashion industry should me more accessible to a wider range of people.  Samanta Bullock’s range of clothing has been modelled by people with a wide range of impairments and backgrounds including people with hidden disabilities.  Samanta’s objective is to transform the industry by embedding inclusion into all aspects of her fashion business from the design of the collections to the diversity of the models.   Samanta is passionate about people seeing people like themselves in fashion communications. Read more…

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A big thank you to the following talents who put their effort to create this amazing outcome


Daniela Luquini

Born in South America, Brazil. She first used the camera to document life in São Paulo and after moved to England in 2012 and founded her London’s photographic business. Since then she built up a worldwide client base and worked on many prestigious events, London Fashion Week, International Fashion Showcase, TEFAF- Netherland, Masterpiece, Xerocon and IMEX-Frankfurt, and much more.

More recently, she is working with Fashion Photography delivering several seasons of depth of colour bags imagery to an Italian Brand. Also, she is able to build specific business content for any company that is looking for unique and vibrant content.

Daniela works for clients of all sizes, from multinationals to individuals, advertising agencies and design groups. She is a professional commercial photographer specialising in location, Lifestyle, Events, Fairs & Exhibitions, Portraits, Interior and Exteriors, Digital Post Production.

Jay Norman

A great and talented photographer in all the fields of photography. We are lucky to have him in London and really thankful to be working together.


Jane Getley

A trustee  for a local charity ‘RUILS’ that provides support for people that are disabled, with mental health challenges, isolated and more for adults and children. She plays wheelchair tennis and badminton, and in addition to that, she loves to travel. Her biggest goal in life is to show people that no matter what challenges one has, he/she can still realise their own aspirations and dreams. She says, ‘never let anyone tell you you can’t do something because of your disability!’ To work with such an inspiring person is a pleasure.

Lily Mills

A tennis player and an ambassador for disability Tennis UK and INAS . She is a Young and proud of GB special Olympics, two times gold medalist. We are thankful for this talented girl to participate in our Project.

Hair and Makeup

Stela Carvalho

A professional make-up artist based in London. she is specialising in bridal, Editorial, Fashion, Artistic, Beauty and Commercial make up, and basic hair and styling. She is also available to work worldwide.

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