We are thrilled to announce our latest partnership with Caroline London. A fashion brand created by an Italian designer and produced entirely in the UK. Caroline London is the newest revolutionary concept brand designed to give you the freedom to express yourself and your uniqueness.
Caroline London believe in sustainable fashion and are committed to operating a responsible business. Every single capsule collection is made to have a long lasting life and it is entirely customisable in a way that every garment can be re-used in a new different way.
Nowadays, sustainable fashion is vastly debated and an increasingly covered topic in the worldwide media. Growing awareness among consumers is being noticed, especially by younger generations. It is a matter everyone should be conscious of. There are many forms of sustainable fashion and each of them is as valid as the other. Some individuals emphasise the importance of making clothes in a more environmentally friendly manner, while others support secondhand/vintage clothes or renting or borrowing clothes as opposed to purchasing newly produced clothes.
All the fabrics in Caroline London are sourced locally and every item is made in London with accurate high-end finishing to guarantee a certain level of longevity. The idea behind the brand is to have long-lasting garments with multiple combinations, in order to reduce the amount of wastage in the fashion industry, but also to allow women to customise their style in a very easy way. No more throwaway fashion with Caroline London!
The brand’s concept revolves around mix and match by using a multitude of styles and fabrics that can be combined to create your own unique look. Thanks to the zips situated in strategic places of the garment, you can express your different personalities through your style, or even create a new one. You will be able to change into a new different outfit in seconds!
Samanta Bullock shares Caroline London’s aim to reeducate people to see luxury fashion under a completely new light, with no misuse.