SB Shop was delighted to have Lily Mills as a model for our collection. Lily competed in the tennis event at the Special Olympics World Games in Abu Dhabi in March and won two gold medals, one in singles and one in mixed doubles. Lily has won multiple medals at learning disability tennis tournaments in the UK over a number of years.
Lily modelled clothes from a variety of designers that partner with Samanta Bullock to produce inclusive designs that are suitable for people whilst standing up or sitting down.
Lily commented ‘I loved the day of the photoshoot. I am really pleased with the photos. I loved the clothes and really enjoyed modelling.’
The philosophy behind the SB Shop is to design clothes that are as inclusive as possible and demonstrate that all aspects of the fashion industry should me more accessible to a wider range of people. Samanta Bullock’s range of clothing has been modelled by people with a wide range of impairments and backgrounds including people with hidden disabilities. Samanta’s objective is to transform the industry by embedding inclusion into all aspects of her fashion business from the design of the collections to the diversity of the models. Samanta is passionate about people seeing people like themselves in fashion communications.
Having been a wheelchair model from an early age, Samanta has always felt frustrated by the lack of luxurious clothing available for disabled people. Working as an advocate for inclusion within the fashion industry, Samanta has decided to join forces with some of the most innovative emerging designers to develop her brand – a unique line of clothing based on the principle that “its not about being disabled, but about feeling beautiful and comfortable whilst in the siting position”. Born in Brazil, Samanta moved to London 10 years ago and has since dedicated her life to improving the lives of people living with disabilities. She hopes that her collection will open people’s minds and hearts.
“We must be seen to exist” – Samanta Bullock