Gunda Hafner presents its new collection, Spring Summer 2020
In a charity fashion show on behalf of the Back Up Trust, the designer presented pieces that combine lightness and sustainability
On March 5, at Hurlingham Club, west London, SB Shop partner Gunda Hafner presented his new Spring Summer 2020 collection at a charity event. In support of the Back Up Trust, which offers support services to people who have some type of spinal cord injury, the Front Row Fashion Show brought together dinner and fashion shows from six London stylists and raised funds to maintain the institution and the services provided, through fashion.
In Gunda Hafner’s presentation, lightness and personality could be the keywords to describe the new collection. Lighter fabrics like cotton tulle bring transparency, a looser fit and texture with the layers and ruffles of the pieces. You can also see more puffed sleeves, light dresses and longer lengths, with ties, ruffled skirts and even knitwear with different details, lace jackets: all the pieces are perfectly connected to delicacy and femininity, which continues to the palette of colors: light blue, earthy tones and nude, predominantly.
But you can’t ignore the classic denim in darker tones and white, which dominate tailoring that goes beyond the classic: the more daring mix with sports style sets the tone for the pieces and also the styling proposal. The male-inspired blazer gains the femininity of high-waisted shorts and is worn with sneakers: nothing obvious. In the proposals of larger pieces, the blazer appears marking the waists with a belt of the same tone and, again, brings sports references when used with a belt bag.
Ethics, human and social: “this is how it should be”
And, to talk about fabrics, it is also necessary to highlight the ethics and sustainable commitment that the brand assumes in its processes. Cotton denim and tulle, in addition to merino wool pieces, comfortable for summer or winter, as they offer thermal comfort, are the highlights for the pieces launched in 2020. Within the social responsibility and belief of approaching each of these naturally themes, Gunda also brings inclusive fashion to the pieces: at the event, each stylist brought his proposals to make looks more wheelchair friendly or for the sitting position.
Present on the catwalk and representing the brand’s idea, Samanta brought an oversized shirt, worn over a tighter dress, to the look. For the most utilitarian styling, a vegan leather belt bag to mark the waist even in the broadest modeling.
As well as the pieces that are already present in the collab with SB Shop, the idea is, in addition to adapting, making it possible. It is necessary, at this moment, to see inclusion in fashion as a whole: taking care of the environment, of the responsibility for production, of each employee and also of the universal view as a society: the person with disabilities is not the only consumer of inclusive fashion, but that the garment can also adapt to the specifics needed when dressing. As Gunda herself describes, “in our processes this is seen naturally, so we believe that this is how it should be in all other brands”. Reassign, collaborate and contribute
Text by Larissa Mariano
Photos by Daniela Luquini
Video by 2dayfilms