Fashion

Dear Ocean: Designs with a purpose – Now at SB Shop

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Be Natural. Not Perfect.

Designs with a purpose

During MBA, the dream of having a brand that had nature as its main inspiration was born. While chatting, two friends created Dear Ocean. The first Portuguese brand that has its creation in Brazil.

Marta Tavares, a Portuguese economist, and Tatyanne Oliveira, a Brazilian business woman and fashion designer, created Dear Ocean to offer products that have the Brazilian style, with sustainable products like lycra, that has a solar protection factor of UV50+, and the biodegradable fabric lining that allows clothes to decompose more quickly after being discarded. Besides that, the label of all pieces is printed on the fabric itself, without the use of paper or plastic.

Besides the beautiful pieces, part of Dear Ocean’s turnover go to social, environmental and animal causes. One of the main aims of the brand is to demonstrate that there are ways of developing businesses respecting nature communities.

Asa Marshall wearing tropical bikini by Dear Ocean at London Fashion Week2020 SB Shop
Sylvia Mac Love Disfigure wearing white bikini by Dear Ocean at London Fashion Week 2020 SB Shop

Dear Ocean is SB Shop’s new partner because of the similarities in objectives, products and history.

The Brand has in its genes the concern with nature and the community. In the whole process of creation and production Dear Ocean try to work with solutions with the minimal environmental impact, not using plastic or metals. We involve local labor with a focus on the economic dynamization of the regions.

Text by Beatriz Bebiano

Tags: Fashion

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