Meet Bekoffee

Meet Bekoffee

Samanta Bullock is really excited to announce our partnership with BeKoffee in the launch of our inclusive line. Being as passionate about inclusivity as we are about sustainability, it is an honour to be working with BeKoffee. Bekoffee is a jewellery brand with a unique approach to sustainability and design. 

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The brand’s principle is based around the use of coffee grounds to produce a new type of material, used in the manufacturing of decorative pieces. Started with the idea of residue transformation, Bekoffee ended up creating pieces with an interesting aroma and colour which offers coffee lovers another kind of product they would like. Integrating metal and cotton, the brand aims to design exclusive pieces. Their unique design, the result of a handmade technique, hints at the culture and tradition behind each piece. The inspiration for them comes from the taste of coffee, and more generally from both nature and human activity. 

coffee made sustainable jewellery  samanta bullock collection
Bekoffee

The collaboration came quite naturally due to our common goal of sustainability. The positive impact this company has on circular economy and their values in the process of transformation of the coffee grounds make very much sense in our quest to promote sustainability.

BeKoffee is a project that aims to take advantage of spent coffee grounds to

produce composites that are used as raw material to manufacture decorative

and personal pieces. The Bekoffee pieces are handmade, have a slight coffee

aroma and have a unique design, inspired both by nature and human activity.

Bekoffee’s inspiration is based on the taste for coffee and the desire to

transform a residue, which carries aroma and colour, into a new material that

can be used to create pieces with culture and tradition.

The incorporation of spent coffee grounds, the integration of metal and

cotton and the inspiration in the diversity of nature, are elements that

BeKoffee involves and that allow to obtain pieces with an exclusive design.

Diversity, incorporation, integration and involvement are synonymous of

inclusion and are synonyms of BeKoffee.



wheelchair model samanta bullock brand rua luja

Meet Rua Luja

In our quest for inclusive clothing, Samanta Bullock found an ally in dress-maker Nasim Rua Luja. Today, we are very honored to announce that together we designed an inclusive fashion line for Rua Luja.

dress wheelchair friendly samanta bullock pink long dress
Rua Luja pict Lawson Filho

Rua Luja first started working as a lawyer in the UK after obtaining a law degree. However, her passion for making classy dresses finally changed her career path into the fashion field to finally pursue a fashion career of her dreams. Nasim is mostly inspired by her mother, who would sew dresses for her and her sisters when she was younger. The signature style of the garments she creates comes from her unique way of mixing the fabrics of the Eastern culture with the Western designs. Her ability to combine motherhood, work and travels makes her clothes perfectly adapted to a modern woman. 

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Feminine and elegant, her creations are the result of many years of experimenting with fabrics and designs. Made from high-quality fabrics which are locally sourced by her local fabric businesses. The pieces are sophisticated made with handcrafted details in their small studio in the UK. With close attention to fabric association, every piece is designed and created with the fabric in mind. Every item can be adapted to women of all shapes and sizes because everyone deserves to be able to dress elegantly and femininely. Their product selections include interesting jewellery pieces, in order for the customers to be able to create total looks.

Rua Luja Pict by Lawson Filho

Rua Luja’s creations are extremely modern as they take into consideration the multi-cultured societies we live in and offer options that can be adapted to every woman’s lifestyle. Consequently, inclusivity was the next step to take for the brand and we are glad they are taking it with us. 

Organic cotton Amaella - Lingerie for all. Samanta Bullock

Meet Amaella

Amaella Lingerie Samanta bullock
Amaella Lingerie

Here at Samanta Bullock, we are happily announcing our new partnership with the ethical lingerie brand AmaElla. Adding another side to their big social impact, AmaElla will now focus more closely on inclusivity with this new line we are designing. Together, we hope to raise awareness on inclusivity. We want to work together to  make the fashion industry a more accepting space for people with different bodies including people of colour. AmaElla started back in 2016, it is the product of an entrepreneurial appetite and an eye-opening volunteering experience in Madagascar. Conscious of the responsibility of fashion on water pollution, the two ladies wanted to have a different impact. With shared values and visions, they decided on launching a fashion business that would pursue the ethical goals they set for themselves. This idea of organic cotton lingerie that would be ethical had been in their minds for some time, and it felt evident that they could do something in that field.  

Pict by Ana Karine Neves

The social impact was crucial for the founders, they set themselves a mission of encouraging ethical practices in the fashion industry by being part of the slow fashion movement. Contrasting with the quick paced environment of fast fashion brands, they produce clothes on demand, really wanted timeless pieces. Although this means you might have to wait a bit more for your order, it also means you have the peace of mind of knowing you took an ethically conscious decision.

The clothing line fights against pollution, make sure your health is not put at risk and that cotton farmers have a better life while making you feel confident and pretty in delicate lingerie. The production involves ethical fashion manufacturers in the UK and in Portugal, in which women are paid fairly and have respectful working conditions. The pieces are made from certified organically produced cotton. They are long lasting and made of quality materials.

Pict by Ana Karine Neves

“Samanta is so inspiring and admirable! We deeply share her values and wanted to join her in a mission to make Fashion more inclusive. Her optimistic approach is the perfect opportunity for us to do something about an industry that fails to understand the challenges wheelchair people face everyday.”


My Interview in the Corriere Della Sera- Italian Newspaper in English

My Interview in the Corriere Della Sera- Italian Newspaper in English


Samanta Bullock: “So I create fashion for women in wheelchairs”

The Anglo-Brazilian designer: «We want to feel beautiful even n we are sitting. From the age of 14 I live with pain: it has made me stronger »

His life changed at 14 years. “I was playing with my father’s gun when a shot started.” The most difficult thing was not (just) so much resigned to the new everyday life in a wheelchair. “In the end you can drive, you can play sports, you can go to the cinema.” The hardest thing was to adapt to chronic pain. “It’s a side effect, it doesn’t happen to everyone, but it means that even when you’re at a party, or at dinner or even now on the phone with her, the pain doesn’t leave you,” explains Samanta Bullock as she speaks to us from London, where she now lives for over ten years with her husband Mark.

A future to be archived, one to be built

Samanta is 40 years old, she was born in Osório, Rio Grande do Sul, in the south of Brazil, and up until the accident she was a promising model and a tennis champion: a future to be quickly filed to build another by taking new measures. “I didn’t repeat a particular mantra, I just focused on what I could still do. And I went on like this, one day after another. ” Day after day they have become years. Samanta has resumed playing tennis, representing Brazil in the world from 2003 to 2009 and winning two silver medals in 2007 at the Para Pan Am Games, while in 2012 she participated in the Paralimpic Games opening ceremony. He says: «I learned to use pain to my advantage, whenever it became too aggressive. I turned it into a stimulus to overcome it. If I could still do something, and I could do a lot, I gave myself the rule to do them the best, to become the number 1 ». And it is thanks to the tennis that has known Mark Bullock, her husband for eleven years. “He worked for the Federation, we met in that world.”

After wheelchair tennis, fashion

But this is only Samanta’s second life. The third took on the colors of fashion, from which it seemed cut off forever. “When I was 14, there weren’t many models in wheelchairs … Now it’s easier, in fact it’s almost normal.” Thus began the catwalks in half the world. “And that’s where I got an entrepreneurial idea. Designers don’t think enough about women like me. We need clothes that make you feel beautiful even when you’re sitting. That’s why I thought of launching a line dedicated to every type of woman: inclusive, elegant, sustainable and beautiful ».

Suits for all

Many emerging artists helped her start the business: Rua Luja, London Organic, Bekoffee, Caroline, Gunda Hafner, Peter Twiss, Contessina London and Amelia. From June 15th the clothes can be purchased on the samantabullock.com website. “Our target is high for now, because the line respects the environment, the fabric is certified, we all work in England. I am a vegan and I am very careful about respecting animals. But I want to say that it is not a line for women in wheelchairs: it is good for everyone, with the difference that even from a session you will feel beautiful and comfortable. For now the collection does not contain clothes for leisure or for children, but we are organising ourselves ». Favourite book The Alchemist by Paulo Coelho, movie Eat please, loves of Ryan Murphy, the most beloved Italian city of Naples: «I can’t wait to go back. And how good your ice cream … ».