Mai Theory is One of My Favourite Fashion Brands – Here’s Why…
At the London Ethnic Boutique event that I attended recently, I was able to gather with a group of other like-minded people to explore a vast array of different fashion labels. There were so many stands displaying stunning pieces that it was hard to decide which ones I loved the most. But, one of the brands that definitely caught my eye was Mai Theory, or Mai The.o.ry as they’re also known!
Arguably, the main factor which drew me to their stand was the uniqueness of their items. All of their clothing was so gorgeous but was unlike anything I’d seen before. From their floral dresses and denim mini-shorts, to blue-galaxy jackets and sleek crop-tops, they truly cater for everyone. However, their speciality is in sophisticated clothing embroidery, and their standard, quality and designs are how they differ from other brands.
Alongside the clothing, which is absolutely beautiful, they also offer contemporary handmade jewellery. If you’re looking for some jewellery that looks classy for a night out, looks elegant for a family dinner, or is casual enough to wear on a day to day basis, Mai Theory may be the perfect choice.
Plus, all of their items contain a lot of character and authenticity, due to the fact that they do handmake all of it. Moreover, the meaning behind the brand is very endearing, and it forces you to delve in deeper. You see, the meaning of the word Mai relates to clothing and accessories are more than just adornments – they’re things that represent our personality, reflect our beliefs and radiate our inner-being.
So, ultimately, the brand ethos coincides very well with the clothing and jewellery that they produce. When I was there at the stand, taking pictures and speaking to them, I could really sense a family feel; it felt like Mai
Theory truly cared about the people that showed interest in their products, and felt proud when people adorned them.
At the end of the event, I was left feeling full of energy and excitement, just because I have such a strong passion for fashion. I’m so, so glad I discovered Mai Theory, and they’re a brand that I want to invest more time and effort into. Now, if you want to check out their range of clothing and jewellery, then you can either visit their site, or check out their Instagram page (both links will be below).
I really enjoyed talking fashion with fellow Parallel London ambassador Mik Scarlet. We share thoughts on the best clothes for wheelchair users and Mik talks in a very honest and humorous way about his views on the fashion industry. He gives an insight into his choice of clothes and you may be surprised. Take a look at the video. Thank you to Parallel London for the use of your meeting room for this interview.
Love Sam x
This time I modelled for Peter Twiss at Fashions Finest during London Fashion Week. I made a vlog of the day and I hope you like it. Come with me to see all the backstage.
Love Sam x