Here at Samanta Bullock, we are happily announcing our new partnership with the ethical lingerie brand AmaElla. Adding another side to their big social impact, AmaElla will now focus more closely on inclusivity with this new line we are designing. Together, we hope to raise awareness on inclusivity. We want to work together to make the fashion industry a more accepting space for people with different bodies including people of colour. AmaElla started back in 2016, it is the product of an entrepreneurial appetite and an eye-opening volunteering experience in Madagascar. Conscious of the responsibility of fashion on water pollution, the two ladies wanted to have a different impact. With shared values and visions, they decided on launching a fashion business that would pursue the ethical goals they set for themselves. This idea of organic cotton lingerie that would be ethical had been in their minds for some time, and it felt evident that they could do something in that field.
The social impact was crucial for the founders, they set themselves a mission of encouraging ethical practices in the fashion industry by being part of the slow fashion movement. Contrasting with the quick paced environment of fast fashion brands, they produce clothes on demand, really wanted timeless pieces. Although this means you might have to wait a bit more for your order, it also means you have the peace of mind of knowing you took an ethically conscious decision.
The clothing line fights against pollution, make sure your health is not put at risk and that cotton farmers have a better life while making you feel confident and pretty in delicate lingerie. The production involves ethical fashion manufacturers in the UK and in Portugal, in which women are paid fairly and have respectful working conditions. The pieces are made from certified organically produced cotton. They are long lasting and made of quality materials.
“Samanta is so inspiring and admirable! We deeply share her values and wanted to join her in a mission to make Fashion more inclusive. Her optimistic approach is the perfect opportunity for us to do something about an industry that fails to understand the challenges wheelchair people face everyday.”
As a woman and a wheelchair user, I find it very difficult to find lingerie that is comfortable and beautiful at the same time. As I am in a sitting position sometimes the underwear can harm my skin if it is too tight. I want a softer material and I also want it to be sustainable and organic, so I was delighted to come across AmaElla. I think lingerie needs to be pleasant to see as it also an important piece for seduction. It is hard is to find sexy underwear that feels right to use.
AmaElla is gorgeous and it’s organic. I had the honour to meet the owner and she explained to me her concept. I did a photoshoot with it and became an Amaella lover. They also have pyjamas and other items.
I thought I would share this bit with you:
Our skin is the largest organ of our body and taking good care of it will benefit our health. Everything that is in contact with our skin can be absorbed; nightwear and lingerie is no exception. Traditional cotton is treated with pesticides and synthetic toxins that have been demonstrated to have a direct impact on our health. Toxic chemicals on our clothes have been associated with problems in women’s hormonal health and even with increasing the likelihood of developing breast cancer. Sounds pretty scary, right?
Because we care about your health, we only use certified organic cotton and materials free from toxic chemicals. At AmaElla every material has been tested for harmful substances by independent organizations such as GOTS and OEKO-TEX.
OUR GOTS ORGANIC COTTON USED IN NIGHTWEAR AND LINGERIE IS FREE FROM:
Formaldehyde: one of the most carcinogenic chemicals and related to skin reactions. Besides its health risks, it’s widely used to prevent clothes from wrinkling and shrinking.
Genetically modified organism (GMO)
All chemical inputs in GOTS organic cotton (e.g. dyes, auxiliaries and process chemicals) are biodegradable, so they are safe for your skin and the environment.
OUR OEKO-TEX STANDARD 100 COMPONENTS ARE FREE FROM:
Several hundred of harmful chemicals including pesticides, carcinogenic colourants and heavy metals
Legally banned and controlled substances (such as banned Azo colourants, formaldehyde, pentachlorophenol, cadmium, nickel, etc.)
Any unwanted remaining substances. These substances usually come from chemicals used for fabric easy-care properties such as colour longevity, easy iron finishing, dimension stability, etc.
Check them out for some more information on their products, here is the link: https://www.amaella.com/?v=79cba1185463