How to Effectively Make a Change on the way Fashion Works

panel at CSM samanta bullock
Why diversity is still not Fully embraced by the Fashion Industry. Panel at CSM

I have been approaching this subject for a long time now. We all have a kind of responsibility of why things don’t change. I normally talk about matters related to fashion, but why are places not accessible, why is the work place not prepared, why are we ok with this exclusion, why don’t we say it is not ok? 

Ok, maybe you are one of a small percentage of the population that is doing  something about it, but really, most people and organisations seem not too interested. What are you doing to make a more inclusive world? What are your friends doing about it? When do you expect to see a change if everyone is conforming to the status quo?

samanta bullock wheelchair model
Fashion Inclusivo- Brazil

I am thinking about these questions and realising most people want a change but they don’t want to work at it. I have this proposal for you and I hope you adopt it and I hope you pass the idea around.

The industry will move in direction that money will say. In other words money will set the direction. It means buyers and customers have the power.

Let’s think together. If in the world we are 20% of the population (disabled people), we all have to buy clothes and we all have family and friends. We know a lot of brands are doing something around inclusivity nowadays. Let’s associate with them. Let’s help them, they are doing something right and they must be rewarded for the work. Equality is a big deal, its not fair to leave people out of the party as I normally say, it is also discrimination. 

If we all get together, with family, friends, carers, partners, etc, we will be a higher percentage of the world, and it has an impact. Don’t you think? Only buy from brands/ designer/ shops/ that include disabled models, curves, gender, colour, anything that has something to do with minorities and with diversity. Like this we will have more visibility, we will have a voice, and people we understand we are here.

I am working with a new designer in England and with brands that are including wheelchair influencers etc. There are plenty of them. I will mention a few of them here:

Peter Twiss, The House of Radha, Gunda, Vinette, London Organic, Fashions Finest,

Contessina London, Delphine the Label, Louise Linderoth, Kantala, Samsonite, Labels are Limitations, Nara Nubia, Femelle, Rua Luja…

access magazine cover samanta bullockHere are only a few of them. Check my Instagram SAMABULLOCK for more, you will see all of the ones I worked with, but is there many more that are working towards it: Primark, Teatum Jones, ASOS, Tommy Hilfiger, River Island… and how you see many mainstream brands are also embracing this idea.

Check, research. We can support them and they will support us. More visibility we get more power we have to change this “invisible” situation we are stuck in.

Brands know the profit in making a more equal world and empowering their customers.

Diversity is fun. We vote with our money. Let’s vote in the right way.

Much love. Together we can. Sam

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